Heart-shaped craft with the word 'toy room' stitched in black thread and light blue thread around the edges.

brand story studio

for the whimsy

  • "I hired Cristina to help me edit the copy on my website and write product photos. I instantly loved everything she turned in; first drafts were polished and witty and it was a joy to work with her to build on her work. I absolutely recommend working with Cristina!"

    Cecilia Zeichner, Founder of Pochoir.NYC

  • "Thorough, insightful, and constructive, professional and punctual. I'd highly recommend her for any coverage needs. A clutch collaborator."

    Celeste Holben, Director of Development, Alfonso-Gomez Rejon

  • "Funny, unsettling, mind-blowing and exhilarating, a testament to the possibilities of genre-bending. I couldn’t stop reading– the best compliment I can give."

    Craig Sabin, Adjunct Professor, Wells Writing Divison, School of Cinematic Arts, USC

  • "This [album review] was so thoughtful and spot on to everything I was going for with this project."

    rlyblonde, musician and founder of rlyhotcreative

  • "Strong understanding of narrative. Expresses captivating commentary in clear and concise language."

    Emily Hamilton, Director of Development, 101 Studios

(where finding your voice

feels like skipping down a hop-scotch road)

aka fun

aka non-serious

aka just jump in homie

offerings

Brand Story Sessions

  • 1 hr+ one-on-one online brand story coaching.

    Four guided toyroom creative exercises that unblock and unlock.

    1hr+

    $75

  • 30 min one-on-one brand story coaching.

    2 toyroom creative exercises that unblock and unlock.

    $35

Website Write Ups

  • Creating and perfecting the language of a product or project site.

    $55/hr

    2-3 weeks

  • Workshopping the language of an existing product or business.

    $55/hr

    <1 week

Content Production

  • $50/hr

  • $75/hr

Comparison of two versions of star balm product packaging: one labeled "toyroomified" with a colorful background and the other labeled "original" with a light blue background; both feature yellow and purple packaging, with descriptions and prices.
A woman with long brown curly hair, wearing black shoes, green and brown pants, sits on a wooden chair against a plain gray background. She has a serious expression, with her hands touching her face.
Close-up of a caterpillar with a white body and red spots.
Close-up of a caterpillar with a blue body and yellowish bumps along its sides.
Close-up of a beige, textured caterpillar with pink and dark brown markings.
A pink caterpillar with purple segments and small black spots along its body.
A twisted, striped candy or candy-like object with pink and green colors.
Close-up of a colorful striped caterpillar with blue and yellow bands on its body.
Close-up of an unappetizing, broken piece of a processed snack food.
A close-up of a pink earthworm with visible segments, curling to the right.

omg hi. I’m cristi.

this is my writing studio where brands can grow strategically sans sacrificing play

my services act as accountability structures for both early-stage and developed projects to maintain momentum