Heart-shaped craft with the word 'toy room' stitched in black thread and light blue thread around the edges.

the copywriting

story studio

services
Pink background with yellow handwritten-like text that says 'SUSAN ALEXANDRA'.
The word 'POCHOR' with the letter 'I' stylized as a sewing needle.
Logo for Ignatious with the tagline 'Delivering Extraordinary Outcomes' on a black background.

website writing & brand strategy 

for biz-owning artists

copywriting that cracks the good stuff open.

Clown puppet with a yellow and blue costume and multicolored hat, emerging from a decorated box with a clown illustration and a circus tent theme.
book services

  • In my Brand Story Coaching session with Cristina, I found the words for what I could not express alone about my business. I left inspired to restructure my website according to the action items she provided.

    Isabella Martinez-Aleman, Quierida Parchita Studio LLC, https://queridaparchita.studio/

  • "I hired Cristina to help me edit the copy on my website and write product photos. I instantly loved everything she turned in; first drafts were polished and witty and it was a joy to work with her to build on her work. I absolutely recommend working with Cristina!"

    Cecilia Zeichner, Founder of Pochoir.NYC

  • "Thorough, insightful, and constructive, professional and punctual. I'd highly recommend her for any coverage needs. A clutch collaborator."

    Celeste Holben, Director of Development, Alfonso-Gomez Rejon

  • "Funny, unsettling, mind-blowing and exhilarating, a testament to the possibilities of genre-bending. I couldn’t stop reading– the best compliment I can give."

    Craig Sabin, Adjunct Professor, Wells Writing Divison, School of Cinematic Arts, USC

  • "This [album review] was so thoughtful and spot on to everything I was going for with this project."

    rlyblonde, musician and founder of rlyhotcreative

  • "Strong understanding of narrative. Expresses captivating commentary in clear and concise language."

    Emily Hamilton, Director of Development, 101 Studios

A woman with long brown curly hair, wearing black shoes, green and brown pants, sits on a wooden chair against a plain gray background. She has a serious expression, with her hands touching her face.
Close-up of a caterpillar with a white body and red spots.
Close-up of a caterpillar with a blue body and yellowish bumps along its sides.
Close-up of a beige, textured caterpillar with pink and dark brown markings.
A pink caterpillar with purple segments and small black spots along its body.
A twisted, striped candy or candy-like object with pink and green colors.
Close-up of a colorful striped caterpillar with blue and yellow bands on its body.
Close-up of an unappetizing, broken piece of a processed snack food.
A close-up of a pink earthworm with visible segments, curling to the right.

omg hi. I’m cristi.

I’m a trained screenwriter (USC) and copywriter who has spent years mastering the tricky, illusive, magical craft of persuading audiences, story.

here at toyroom, we write biz owners x artists out of doubt and into their highest potential timelines, creating a healthy, aligned ways of supporting their creative lives.

toyroom writes biz-owning artists

into their highest potential.

book now

offerings

Electronic dartboard with numbered segments and bullseye target in the center.

Brand Story Sessions

  • 1 hr+ one-on-one online brand story coaching.

    Four guided toyroom creative exercises that unblock and unlock.

    1hr for $75

  • 30 min one-on-one brand story coaching.

    2 toyroom creative exercises that unblock and unlock.

    $35

Pink gift box wrapped with satin ribbon tied in a bow.

Website Write Ups

Clapperboard with a digital timer displaying 15.15.01.04, used in film production.

  • Language for a project site.

    $55/hr

    2-3 weeks

  • Workshopping existing language for a product site.

    $55/hr

    <1 week

Content Production

  • Articles

    $50/hr

  • Dialogue-driven Narrative

    $75/hr

book now

Comparison of two versions of star balm product packaging: one labeled "toyroomified" with a colorful background and the other labeled "original" with a light blue background; both feature yellow and purple packaging, with descriptions and prices.
book now


Have you forgotten your

business has

limitless potential? can’t get up?

You may be right for a COPYWRITER’S HELP

warning: side effects include mojo, money, and reinvigorating your sense of purpose

worth the risk?

i'll take those chances!